Personalized recommendations, sponsored playlists, and the dominance of streaming platforms like Spotify and Apple Music have changed the experience of music discovery for all of us. Whereas magazines, zines, radio, and something called MTV once offered diverse avenues of exploration for music fans, followed by the heyday of music blogs and music piracy websites like Napster, the algorithm now looms over everyone. There is considerable reason to worry about what that means for up-and-coming artists without major label connections, as well as the landscape of popular music as a whole.
But what are the alternatives? Six people working in and around music told The Outline how they actually find out about new music.